I’m Amanda, a Singapore-based UI/UX Designer and Strategist specializing in transforming complex workflows into clean, logical systems. I design digital products with clarity, intention, and a focus on creating a lasting, positive impact on society.

Brand Identity

System Logic

Figma

Shopify

WordPress

Brand Identity

UX Strategies

HTML & CSS

UI Design

Graphic Design

Dashboard Design

Expertise

Amanda Lim

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Selected Work / 2026

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About Me

I am a UI/UX Designer who likes figuring out how things work under the hood.

Combining a structured foundation from my UX bootcamp and IxDF certifications with 7+ years of hands-on execution, I specialize in digital transformation—taking complex, traditional workflows and turning them into seamless user experiences. My track record spans a wide variety of digital products, from end-to-end user flows for complex enterprise platforms to conversion-optimized systems in the digital wellness space.

I focus on bringing a practical, data-informed mindset to teams building high-impact digital services.

I believe that while different industries have distinct focuses and end goals, the ultimate power of design remains the same: to transform complex systems and create a meaningful, positive impact for a better world.

I am a UI/UX Designer who likes figuring out how things work under the hood.

Combining a structured foundation from my UX bootcamp and IxDF certifications with 7+ years of hands-on execution, I specialize in digital transformation—taking complex, traditional workflows and turning them into seamless user experiences. My track record spans a wide variety of digital products, from end-to-end user flows for complex enterprise platforms to conversion-optimized systems in the digital wellness space.

I focus on bringing a practical, data-informed mindset to teams building high-impact digital services.

I believe that while different industries have distinct focuses and end goals, the ultimate power of design remains the same: to transform complex systems and create a meaningful, positive impact for a better world.

I am a UI/UX Designer who likes figuring out how things work under the hood.

Combining a structured foundation from my UX bootcamp and IxDF certifications with 7+ years of hands-on execution, I specialize in digital transformation—taking complex, traditional workflows and turning them into seamless user experiences. My track record spans a wide variety of digital products, from end-to-end user flows for complex enterprise platforms to conversion-optimized systems in the digital wellness space.

I focus on bringing a practical, data-informed mindset to teams building high-impact digital services.

I believe that while different industries have distinct focuses and end goals, the ultimate power of design remains the same: to transform complex systems and create a meaningful, positive impact for a better world.

Licenses & Certifications

UX Design Bootcamp

Vertical Institute

Issued Apr 2023 • No Expiration Date

Credential ID 5Fm30wLB61↗

Membership Certificate

The Interaction Design Foundation (IxDF)

Issued Dec 2020 • No Expiration Date

Credential ID 98068↗

AI for Designers

The Interaction Design Foundation (IxDF)

Issued Sep 2026 • No Expiration Date

Credential ID 98068↗

Mobile UI Design

The Interaction Design Foundation (IxDF)

Issued May 2025 • No Expiration Date

Credential ID 98068↗

User Experience: The Beginner's Guide

The Interaction Design Foundation (IxDF)

Issued Jul 2023 • No Expiration Date

Credential ID 98068↗

Human-Computer Interaction - HCI

The Interaction Design Foundation (IxDF)

Issued Sep 2022 • No Expiration Date

Credential ID 98068↗

Become a UX Designer from Scratch

The Interaction Design Foundation (IxDF)

Issued Apr 2022 • No Expiration Date

Credential ID 98068↗

Visual Design: The Ultimate Guide

The Interaction Design Foundation (IxDF)

Issued Jan 2022 • No Expiration Date

Credential ID 98068↗

Design Thinking: The Beginner's Guide

The Interaction Design Foundation (IxDF)

Issued Dec 2021 • No Expiration Date

Credential ID 98068↗

Education

Universiti Tunku Abdul Raman (UTAR)

Bachelor of Arts (Hons) Graphic Design & Multimedia

Award: Honours Degree with Merit

2012 - 2015

The One Academy (TOA)

Foundation of Communication Design

2011 - 2012

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Experience

PULSE TCM Clinic, Lead UI/UX Strategist

2024 — Present

PULSE TCM Clinic, UI/UX Designer

2023 — 2024

iFoundries, Digital Design Lead

2021 — 2023

iFoundries, Senior Digital UI Designer

2021

iFoundries, Digital UI Designer

2019 — 2021

Dreamztech, Senior Graphic Web Designer

2016 — 2019

Let’s build high-impact digital ecosystems. Whether you want to discuss complex system logic, business-aligned product strategy, or cross-functional execution — let's connect.

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Copied

lyqamanda93@gmail.com

Amanda Lim

© 2026 Amanda Lim. All rights reserved.

STRATEGIC UI/UX & PRODUCT DESIGNER

Let’s build high-impact digital ecosystems. Whether you want to discuss complex system logic, business-aligned product strategy, or cross-functional execution — let's connect.

Copy component

Copied

lyqamanda93@gmail.com

Amanda Lim

© 2026 Amanda Lim. All rights reserved.

STRATEGIC UI/UX & PRODUCT DESIGNER

Let’s build high-impact digital ecosystems. Whether you want to discuss complex system logic, business-aligned product strategy, or cross-functional execution — let's connect.

Copy component

Copied

lyqamanda93@gmail.com

Amanda Lim

© 2026 Amanda Lim. All rights reserved.

STRATEGIC UI/UX & PRODUCT DESIGNER

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